Selaks - The Taste Collection

Working with Constellation Brands, owners of Selaks, we discovered a large hole in the wine market for a premium wine brand that did what it said – deliver on big flavour and saying so clearly on the label.

This led us to create The Taste Collection. Sitting within the Selaks family, we designed the labels to clearly describe the taste cues of each varietal. While the labels reassured consumers, the advertising talked to consumers who seek a premium wine that’s worth paying a little bit more for.

The results have been outstanding – it quickly became #1 wine in its supermarket category.