The agency
for the modern marketer
Strategy, branding, through-the-line communications & media.
Trusted by leading brands in
New Zealand and Australia
Today’s marketer wants exciting creative driven by a deep level of strategic thinking.
We developed New Zealand’s
#1 selling Chardonnay
Creating meaningful
brands that makes competitors nervous
We created a
category
and smashed
record sales
Created and launched a multi-million dollar brand
Injected adrenaline into the sleepy office space market
How we roll
Critical thinking
Budgets are precious.
Time is tight.
We challenge assumptions and get
to the right answer quicker.
Creative ideas
When grounded in great thinking they
are your competitive advantage.
This is our fuel.
Doing better
No hierarchy. No Ego. No Silos.
No Problem.
Building brands
Insights, drivers, choice modelling, archetypes, proposition development, core design directions.
It’s the most important part of any marketing journey - so it pays to invest and get it right.
Seamless comms
Marketing campaigns should work hard at every touchpoint. We plan and deliver integrated campaigns - giving multiple options and working in partnership with clients all the way.
Social media
We’ve invested heavily to keep us at the forefront.
Not just a low cost ad platform, it’s a brilliant way to stay close to customers for insight & engagement.
“They get
our business.
It’s a successful
partnership”
— Brown Forman
“We don’t think of them as a supplier. They’ve become an invaluable and trusted part of our core team”
— Fujitsu
Our kind of people
Our passion is working with like-minded individuals, to develop an eco-system of marketers and partners that want to build brands through great work. We aren’t into short termism, ill thought through strategy or creative for the sake of the agency. Our clients are demanding, challenging and professional - so we have to be at the top of our game all the time. Here are 6 of our core beliefs.
Shared ambition
The client relationship comes first. We take a 10 year view and invest in understanding our client, their brand and their business. We want our clients to look like hero’s.
Complacency is the enemy
We take nothing for granted. We never rest on our laurels and detest complacency. Our clients value proactive, plentiful ideas - so that’s what we do
Always learning
We put a lot of time into training our people in strategic thinking and executional excellence. From residential strategy programmes at Harvard Business School to the latest digital marketing courses - our people know their stuff.
Quality. Not quantity
The quality of our work is critical. Rather than work in a bloated creative department with multiple layers, we took the decision early on that we’d rather be smaller, ego free and well respected
Energy and positivity
We have little time for cynical people – no matter how rock star they are. Our culture is our difference. We believe a positive, supportive culture creates better work and attracts better people
Transparent
Clients love our flat structure and openness. The old rules don’t apply here. Talk to the creative director direct. Or sit down with our designers to re-arrange your logo. We encourage this. It’s liberating, honest - and extremely fast, which is why we are efficient as well as effective
Contact us
If you’ve made it this far you are either extremely bored or a little curious.
If it’s the latter, please give us a bell.
Ben Cochrane
Managing Director
+64 (0)21 2448989
2.13, Axis Building
91 St. Georges Bay Road, Parnell, AKL, NZ