Dulux 2020 Spring/Summer

Many people are put off by the amount of time it takes to paint their home.
So, in our 2020 spring campaign for Dulux, we turned that perception on its head and let people know how little time was needed to create something that looked ‘amazing’ and inspire them to take on any project.

Working with our media partners, the OOH campaign also promoted the Dulux Colours of New Zealand by having a message specifying the unique NZ place name that the house was painted in appearing just after.

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Injecting energy

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Introducing new flavours