Heinz Wattie's has appointed The Business as its through the line agency.

The pitch occurred throughout the months of November and December 2015, with the appointment effective immediately.

Tina Wong, communications manager for Heinz Wattie's: "We reviewed our agency needs last year and were looking for a strategic agency partner that could work through the line. We have a multitude of brands and the need for cross category learnings and being able to deliver integrated thinking on campaigns is crucial.

"The process very rigorous and we are confident we now have the agency partners in place to really accelerate our growth in New Zealand for all our brands. It is a particularly exciting time with the global merger of Heinz and Kraft."

The Business will work with BrandWorld (TV) and OMD (Media), looking after their entire portfolio of brands.

Ben Cochrane, Managing Director of The Business: "We are really excited to be working with the marketing team at Heinz Wattie's. There is a lot of opportunity to do some great work together and it is a privilege to represent so many iconic brands."