BHIVE external shot

Late 2017, the Business Hive, or B:HIVE for short, opened for business at Smales Farm on Auckland's North Shore. This five level, premium office space is designed to be the most forward thinking, technology led building of its kind in New Zealand.

Representing a massive leap forward in the way people work, we knew that the B:HIVE would appeal to a certain type of business owner – the type of person who didn’t want the constraints of the traditional office lease and office building but also wanted to be surrounded by other like-minded businesses, both big and small.

We were tasked with two jobs: showcase many of the benefits of working at the B:HIVE while simultaneously repositioning other office locations as stuck in the past.

 Double page spread magazine ad

Double page spread magazine ad

 OOH advertising

OOH advertising