The Good Taste Co. has a new Facebook page

The Good Taste Co. believes in the goodness of real food: food made from good, honest ingredients just tastes better. We've recently launched the new The Good Taste Co. Facebook page so if you love great taste combination made from good, honest ingredients, be sure to take a look.

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We are hiring: ACCOUNT MANAGER - Full service

Thanks to a recent new business win, we are looking for a proactive account manager to support our client services team on a range of global and local brands. You will be working on exciting through the line marketing campaigns. 

To apply, email with your CV and join us!



We are looking for a proactive account manager to be responsible for the end to end social and digital strategy and execution for several of our clients. 

You will work as part of a wider team, with access to creative and strategy resource - but will enjoy the freedom to really own the client relationship and the work itself. 

To apply, email with your CV and join us!


Reach Oral Care appoints The Business

Reach Oral Care, PAVÉ and The Business have partnered up to refresh and relaunch Reach to a new generation of Kiwis.

You may remember the man with the flip top head from your youth. Well, he may be making a comeback.


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Pavé Brands hires The Business as marketing partner

Pavé brands is a leading Australasian sales and marketing distributor of FMCG products, representing such brands as Dole, Sunlight, Vileda, Huggie and many others. 

We are delighted to be working with Pavé as their marketing partner, helping them deliver a new brand positioning, identity and suite of sales & marketing materials to help grow their business.

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Launching the Casa Herradura Facebook page

Not quite as well known in New Zealand than they are in the rest of the world, El Jimador and Herradura are two of the most coveted and well-respected Mexican tequila brands. Recently we launched the Casa Herradura Facebook page, where we’ll be introducing kiwis to the complex subtleties, craft and beauty of these two great tequila brands.


Selaks #1 wine brand in supermarkets


When we started working for Selaks a few years ago, it was the #9 wine brand in New Zealand. 
We are so thrilled to see such an amazing result! Congratulations to Nina and the team at Constellation Brands.

Source: IRI Aztec Total Key Accounts – latest 4 week data to 13 August 2017.


We are looking for a bright, energetic junior to join our team. It is a fantastic position where you get to use both sides of your brain and learn all facets of being a marketing communications professional, working with great brands.

Full PD description here.

Please email with your CV.


Marketing Award Finalists

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We are delighted that our client, Heinz Wattie's, has been voted a finalist in this years marketing awards.

Our Baked Beans and Spaghetti campaign last year really did do the business for the brand.

The award ceremony is on 14th September at The Langham in Auckland.

Kraft Mac & Cheese launches in NZ

Males aged in the early to mid-twenties are notorious for always being hungry. So, when The Business was asked to launch Kraft Mac & Cheese in the New Zealand market we had a pretty good idea who’d enjoy its massive 400 grams serving. Working with OMD and MediaWorks, we enlisted the help of The Rock to have some fun with a disruptive sampling and radio campaign that set out to conquer the bottomless pits of Dunedin’s legendary students.


The Crafters of The Uncommon

We are excited to expand our social media portfolio with the new appointment of utterly delicious Crafters Union Wines. A real category disruptor and ambassador of all things pretty.


Meet our new Social Media Manager

To support our continued growth in social media, we are delighted to welcome Kylie Forster as social media manager.

Before joining The Business, Kylie was PR & Social Media Manager at the technology company 9 Spokes, where she drove the activity as the company grew from 10 to 100 people.