Viewing entries by
Greg Antoine

Take a Dip in the Med with our new Mediterranean Dips campaign

If you've been in town recently, you may have seen our new campaign for Mediterranean Dips to support their refreshed, vibrant new look. Our outdoor-led campaign transports you to the deliciously dreamy life at Villa Mediterranean – where life’s biggest worry is running out of dips.

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Cerebos Gregg's and Kraft Heinz consolidate with The Business Marketing Group

Following Kraft Heinz's acquisition of Cerebos Gregg's, we are very proud that the company has consolidated its creative and strategic work under one roof: ours.

We will be handling the communications strategy, creative development and social media for brands like Gregg’s spices, coffee and F. Whitlock & Sons sauces.

Marketing Awards Finalists

We’re thrilled that our client Smales Farm is a finalist of the 2018 TVNZ NZ Marketing Awards for our work on the launch of the B:HIVE, NZ’s largest and smartest co-working building. The building is on target to being fully leased 12 months ahead of schedule. Well done Mark and the team!

Fujitsu GENERAL New Zealand appoints The Business

We have been appointed by Fujitsu General New Zealand as their marketing agency. 

We’re absolutely over-the-moon with this news. They’re a fantastic brand who happen to also be leaders in their market. We are confident that across strategy, digital, social and wider communications we can form a strong partnership. They are also great people to work with, which is important!

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The Good Taste Co. has a new Facebook page

The Good Taste Co. believes in the goodness of real food: food made from good, honest ingredients just tastes better. We've recently launched the new The Good Taste Co. Facebook page so if you love great taste combination made from good, honest ingredients, be sure to take a look.

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Reach Oral Care appoints The Business

Reach Oral Care, PAVÉ and The Business have partnered up to refresh and relaunch Reach to a new generation of Kiwis.

You may remember the man with the flip top head from your youth. Well, he may be making a comeback.

 

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Pavé Brands hires The Business as marketing partner

Pavé brands is a leading Australasian sales and marketing distributor of FMCG products, representing such brands as Dole, Sunlight, Vileda, Huggie and many others. 

We are delighted to be working with Pavé as their marketing partner, helping them deliver a new brand positioning, identity and suite of sales & marketing materials to help grow their business.

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Launching the Casa Herradura Facebook page

Not quite as well known in New Zealand than they are in the rest of the world, El Jimador and Herradura are two of the most coveted and well-respected Mexican tequila brands. Recently we launched the Casa Herradura Facebook page, where we’ll be introducing kiwis to the complex subtleties, craft and beauty of these two great tequila brands.

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Selaks #1 wine brand in supermarkets

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When we started working for Selaks a few years ago, it was the #9 wine brand in New Zealand. 
We are so thrilled to see such an amazing result! Congratulations to Nina and the team at Constellation Brands.

Source: IRI Aztec Total Key Accounts – latest 4 week data to 13 August 2017.
 

Kraft Mac & Cheese launches in NZ

Males aged in the early to mid-twenties are notorious for always being hungry. So, when The Business was asked to launch Kraft Mac & Cheese in the New Zealand market we had a pretty good idea who’d enjoy its massive 400 grams serving. Working with OMD and MediaWorks, we enlisted the help of The Rock to have some fun with a disruptive sampling and radio campaign that set out to conquer the bottomless pits of Dunedin’s legendary students.

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The Crafters of The Uncommon

We are excited to expand our social media portfolio with the new appointment of utterly delicious Crafters Union Wines. A real category disruptor and ambassador of all things pretty.

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Meet our new Social Media Manager

To support our continued growth in social media, we are delighted to welcome Kylie Forster as social media manager.

Before joining The Business, Kylie was PR & Social Media Manager at the technology company 9 Spokes, where she drove the activity as the company grew from 10 to 100 people.

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