Diamond Foods appoint The Business

Iconic Kiwi FMCG brand Diamond Food has appointed The Business to develop its brand positioning and marketing communications.

Red Wolf security appoint The Business

Leading Wellington based security and monitoring company Red Wolf have appointed The Business to look after its marketing strategy and communications portfolio of work.

Smales Farm appoint The Business

Smales Farm has appointed The Business to look after the positioning, branding and marketing communications for its development projects including the B:Hive, which is a modern office development targeting forward thinking New Zealand businesses.

Heinz Wattie's appoint The Business

Heinz Wattie's has appointed The Business as its through the line agency.

The pitch occurred throughout the months of November and December 2015, with the appointment effective immediately.

Tina Wong, communications manager for Heinz Wattie's: "We reviewed our agency needs last year and were looking for a strategic agency partner that could work through the line. We have a multitude of brands and the need for cross category learnings and being able to deliver integrated thinking on campaigns is crucial.

"The process very rigorous and we are confident we now have the agency partners in place to really accelerate our growth in New Zealand for all our brands. It is a particularly exciting time with the global merger of Heinz and Kraft."

The Business will work with BrandWorld (TV) and OMD (Media), looking after their entire portfolio of brands.

Ben Cochrane, Managing Director of The Business: "We are really excited to be working with the marketing team at Heinz Wattie's. There is a lot of opportunity to do some great work together and it is a privilege to represent so many iconic brands."

Bad Lip Reading Video

Today we launched a bad lip reading video on social media around the Rugby World Cup.

The video is designed to have a bit of fun to introduce a serious topic and create a call to action that affects change via an online petition. Video is everywhere these days and accessible on many devices – or is it? For many Kiwis, who are Deaf and Hard of Hearing, video captioning is needed (words on the screen). Without it, watching TV becomes a lip reading challenge – which might seem funny for a minute, but not for a lifetime

See the video here: https://www.youtube.com/watch?v=1TAsgwMtXCU




Working with the National Foundation for the Deaf

The Business has won the National Foundation for the Deaf account and we've immediately started work on tackling the issues that affect hundreds of thousands of Kiwis.  

Approximately one in six Kiwis are hard of hearing and by 2050 it will be one in four of us. Despite this, the New Zealand Government does not legislate for captioning unlike many other countries.

The Business and The National Foundation for the Deaf are developing plans to engage New Zealanders in a campaign to raise awareness of the issue and increase the captioning in New Zealand.

Introducing New Zealand's first ever wine that tells you when it's chilled and ready.

We helped develop the VNO brand from scratch and it has enjoyed strong commercial success. Now we've helped Constellation Brands launch a thermo label that literally tells you when it has hit the correct temperature for drinking.
Supported with an integrated ATL and in store campaign, the labels hit the shelves this week in a Supermarket near you.

VNO Label Print Advert

6 X Finalists in 2015 Marketing Awards

We are delighted to be finalists again in the Marketing Awards with our client iSite Media. The news just broke that behind Countdown (Progressive Enterprises) who have 11 shortlisted, we have the second most finalist entries (level with Westpac). Rupert Fenton, Head of Freshness at iSite, is also finalist for Marketer of the Year. 

iSite win Media Business of the year

We are proud to announce that iSite Media won Media Business of the Year at the 2015 CAANZ Beacon Awards. It was their fourth year as finalists alongside tough competitors TVNZ and MediaWorks Radio. The judges were looking for the business with a clear vision and strategy who implemented that strategy with measurable results ultimately impacting the success of the Business. This marks a year of achievement for iSite Media taking home three TVNZ Marketing Awards and sweeping the floor at the NZDM Awards. 2015 will see further focus on developing outdoor measurement in New Zealand and continue the trend of innovative marketing.

New product and brand development with Hansells

Hansells have partnered with The Business to work on a host of new product and brand developments in the supermarkets across multiple sectors. We are really excited about being able to identify new opportunities for growth, how new and existing brands will be defined and developing that brand from a strategic, packaging and communications point of view.