Today we launched a bad lip reading video on social media around the Rugby World Cup.

The video is designed to have a bit of fun to introduce a serious topic and create a call to action that affects change via an online petition. Video is everywhere these days and accessible on many devices – or is it? For many Kiwis, who are Deaf and Hard of Hearing, video captioning is needed (words on the screen). Without it, watching TV becomes a lip reading challenge – which might seem funny for a minute, but not for a lifetime

See the video here: