Would you eat a 'Wattie's Tomato Sauce' ice cream?

That’s the question we asked New Zealanders in our recent Wattie’s Tomato Sauce provocative social and PR campaign.

It proved controversial.

Our Facebook post reached 1.5 Million people without any money behind it and had a comment per second for 24 hours straight.

We made national news headlines and even got coverage in The Sun, Britains biggest newspaper.

It caused conversation and even got TVNZ’s Seven Sharp to try it on the streets of Auckland.

In all, it reached a total audience of over 25 million people with close to zero budget.

So, would you?

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Take a Dip in the Med with our new Mediterranean Dips campaign

If you've been in town recently, you may have seen our new campaign for Mediterranean Dips to support their refreshed, vibrant new look. Our outdoor-led campaign transports you to the deliciously dreamy life at Villa Mediterranean – where life’s biggest worry is running out of dips.

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Cerebos Gregg's and Kraft Heinz consolidate with The Business Marketing Group

Following Kraft Heinz's acquisition of Cerebos Gregg's, we are very proud that the company has consolidated its creative and strategic work under one roof: ours.

We will be handling the communications strategy, creative development and social media for brands like Gregg’s spices, coffee and F. Whitlock & Sons sauces.

Marketing Awards Finalists

We’re thrilled that our client Smales Farm is a finalist of the 2018 TVNZ NZ Marketing Awards for our work on the launch of the B:HIVE, NZ’s largest and smartest co-working building. The building is on target to being fully leased 12 months ahead of schedule. Well done Mark and the team!

Fujitsu GENERAL New Zealand appoints The Business

We have been appointed by Fujitsu General New Zealand as their marketing agency. 

We’re absolutely over-the-moon with this news. They’re a fantastic brand who happen to also be leaders in their market. We are confident that across strategy, digital, social and wider communications we can form a strong partnership. They are also great people to work with, which is important!


Modica Group

We’ve been appointed as the strategic marketing partner of Modica Group, a leader in Intelligent Messaging technology and finalist in the 2017 Deloitte Fast 50.

Most people haven’t heard of Modica Group, but their influence on our everyday lives can’t be ignored. For example, when you’re transferring money from your bank account, they are the people sending you a security code to your mobile to confirm the transaction. When it comes time for your home electricity meter to send a message with your usage data to your power company, Modica take care of that. Sitting at home watching TV and want to vote on a show or make a text donation? Modica takes care of that too.

Modica are one of those rare, understated kiwi brands that’s nailing it both here and overseas. We’re proud to be part of it. 

Cecile's muesli

Everyone loves a homegrown success story, so imagine how excited we were when we were appointed to work on Cecile’s range of muesli’s. Based in the sunny Hawke’s Bay, Cecile’s is one of the rising stars in the rapidly growing premium muesli category. Many put their growth down to their flavour innovations (like Boysenberry and Gold Kiwifruit) as well as their focus on health and sustainability – so we’re feeling pretty good about partnering with them and taking to the next level.


The Good Taste Co. has a new Facebook page

The Good Taste Co. believes in the goodness of real food: food made from good, honest ingredients just tastes better. We've recently launched the new The Good Taste Co. Facebook page so if you love great taste combination made from good, honest ingredients, be sure to take a look.

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We are hiring: ACCOUNT MANAGER - Full service

Thanks to a recent new business win, we are looking for a proactive account manager to support our client services team on a range of global and local brands. You will be working on exciting through the line marketing campaigns. 

To apply, email team@the-business.co.nz with your CV and join us!



We are looking for a proactive account manager to be responsible for the end to end social and digital strategy and execution for several of our clients. 

You will work as part of a wider team, with access to creative and strategy resource - but will enjoy the freedom to really own the client relationship and the work itself. 

To apply, email team@the-business.co.nz with your CV and join us!


Reach Oral Care appoints The Business

Reach Oral Care, PAVÉ and The Business have partnered up to refresh and relaunch Reach to a new generation of Kiwis.

You may remember the man with the flip top head from your youth. Well, he may be making a comeback.


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Pavé Brands hires The Business as marketing partner

Pavé brands is a leading Australasian sales and marketing distributor of FMCG products, representing such brands as Dole, Sunlight, Vileda, Huggie and many others. 

We are delighted to be working with Pavé as their marketing partner, helping them deliver a new brand positioning, identity and suite of sales & marketing materials to help grow their business.

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