Pavé Brands hires The Business as marketing partner

Pavé brands a leading Australasian sales and marketing distributor of FMCG products, representing such brands as Dole, Sunlight, Vileda, Huggie and many others. 

We are delighted to be working with Pavé as their marketing partner; helping them deliver a new brand positioning, identity and suit of sales & marketing materials to help grow their business.

Pave_Masterbrand Logo_CMYK.png

Launching the Casa Herradura Facebook page

Not quite as well known in New Zealand than they are in the rest of the world, El Jimador and Herradura are two of the most coveted and well-respected Mexican tequila brands. Recently we launched the Casa Herradura Facebook page, where we’ll be introducing kiwis to the complex subtleties, craft and beauty of these two great tequila brands.

22424402_119679225367556_7531077803710598754_o.jpg

Selaks #1 wine brand in supermarkets

Selaksnumberone.png

When we started working for Selaks a few years ago, it was the #9 wine brand in New Zealand. 
We are so thrilled to see such an amazing result! Congratulations to Nina and the team at Constellation Brands.

Source: IRI Aztec Total Key Accounts – latest 4 week data to 13 August 2017.
 

We are hiring: COMMUNITY MANAGER & JUNIOR SUIT

We are looking for a bright, energetic junior to join our team. It is a fantastic position where you get to use both sides of your brain and learn all facets of being a marketing communications professional, working with great brands.

Full PD description here.

Please email jobs@the-business.co.nz with your CV.

 

Marketing Award Finalists

Website update BBP launch3.jpg

We are delighted that our client, Heinz Wattie's, has been voted a finalist in this years marketing awards.

Our Baked Beans and Spaghetti campaign last year really did do the business for the brand.

The award ceremony is on 14th September at The Langham in Auckland.

Kraft Mac & Cheese launches in NZ

Males aged in the early to mid-twenties are notorious for always being hungry. So, when The Business was asked to launch Kraft Mac & Cheese in the New Zealand market we had a pretty good idea who’d enjoy its massive 400 grams serving. Working with OMD and MediaWorks, we enlisted the help of The Rock to have some fun with a disruptive sampling and radio campaign that set out to conquer the bottomless pits of Dunedin’s legendary students.

Picture1.png

The Crafters of The Uncommon

We are excited to expand our social media portfolio with the new appointment of utterly delicious Crafters Union Wines. A real category disruptor and ambassador of all things pretty.

10891629_1105329212912298_2748437507785457203_n.jpg

Meet our new Social Media Manager

To support our continued growth in social media, we are delighted to welcome Kylie Forster as social media manager.

Before joining The Business, Kylie was PR & Social Media Manager at the technology company 9 Spokes, where she drove the activity as the company grew from 10 to 100 people.

Kylie.jpg

A new addition to the team

We welcome Hazel Thomas to the account service team. Hazel brings a wealth of experience with her, including retail, pharmaceuticals, FMCG and was a key member of the ANZ McDonald’s team at DDB.

Hazel.jpg

The Business picks up Jägermeister New Zealand

The Business Marketing Group picks up the Jägermeister New Zealand account, with a heavy focus on social media and off premise communications. We are very excited with the plans ahead and we’re looking forward to working with the awesome team at Jägermeister NZ.

18768172_1380457535364400_5898781305533708765_o.jpg

Sucaryl, QMS and The Business partner up with AUT

2016 AUT Adschool students, working with Wilson Foods , The Business and QMS Media, have created a new OOH campaign to relaunch low calorie sweetener, Sucaryl.

The campaign was created as part of the AUT course where students are divided into seven teams to work on a live advertising brief from a client. The process runs much like a new business pitch, starting with a detailed briefing from Wilson Foods Marketing & Business Development Manager, Susan Harvey.

“With summer fast approaching we were looking to develop a campaign that would resonate with customers who were looking to manage their calorie intake post-Christmas. We wanted the campaign to focus on the message of healthy lifestyle, great taste with less calories and raise awareness for the Sucaryl brand”, explains Susan Harvey.

Craig Farndale and Ben Cochrane from The Business, along with Rupert Fenton, Insight & Innovation Director at QMS Media helped the teams develop the strategy & creative.

After working on the brief for three weeks, the teams presented their concepts to the client, agency and media owner. Emily Fly, Spencer Fotu and Rebecca Wyatt were judged to have created the winning campaign.

Their concepts were then presented to supermarket buyers who were pleased to see this type of support for the brand. The campaign went live in January 2017 on digital billboards and bus backs across Auckland and Wellington.

“With the warmer weather upon us and people out and about, it was the perfect time to be out in the market. The winning design looked great and stood out well on the back of buses and billboards. I enjoyed being part of this process & we achieved some great results”, enthuses Susan Harvey.

Since graduating from AUT, Spencer and Rebecca have been snapped up by as the first creative team at the recently formed ContentCorp, while Emily has gone client-side and has been hired as Marketing Executive by CC Group.

“This is yet another example of a live brief from our industry supporters resulting in published student work – something we try to make an integral part of the course,” said Paul White, Creative Director at AUT Adschool.

AUT and QMS Media (formally iSite Media) have been working together since 2013 on live advertising projects that have resulted in campaigns for Youthline, The Pullman 5 Star Hotel (Auckland), Vitafresh and now Sucaryl.

Constellation Brands win Business Innovation Award

At last night’s 2016 New Zealand Food Awards, Constellation Brands were recognised for efforts on their VNO Lighter range, by being presented with the coveted Business Innovation Award.

You can see our work with VNO SKinny here

NZ Food Awards Judges commentary commended Constellation Brands for their:

  • Initiative is to diversify NZ wine styles, and it’s collaboration with New Zealand Wine Growers and MPI to make and market lighter, but flavourful wine styles
  • Work with winemakers, retailers and consumers to refine product concept
  • Temperature-sensitive label to show optimum consumption temperature
  • And said that the project has led to growth and innovation, and has potential for expansion abroad