2 exciting new hires

The Business Marketing Group welcomes Oliver Garside and Chloe Lim to the team.

Oli joins our Social team as Social Media Manager. Oli brings a passion for data and figuring out the nitty-gritty of just how Facebook works to more effectively combine that with a flair for storytelling. Having previously worked on Samsung, Hell's Pizza and AA insurance, Oli will be responsible for accounts including Wattie's, Jägermeister, Jack Daniel's, Fujistu, Whitlocks sauces and Heinz to name a few.

Chloe brings a wealth of agency experience having worked for global advertising agencies. Chloe will be integral to the smooth running of our Kraft Heinz, Dulux and Fujitsu global brands, along with our local clients including Eastridge, Selaks and Diamond Pasta.

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Whitlocks Sauces

Fred Whitlock started making his own relish, sauces and pickles in 1877. He lived for strong, bold flavours, everything had to pack a punch. Fred was a real man, he hunted for his own meat and made his own moonshine. Even though his business grew, he never changed his recipes. It’s this spirit we celebrate with our ‘Untamed Flavours’ campaign.


The team at Heinz [Seriously Good] make the best NZ’s pasta sauces. No-one else comes close. Our job was to tell people without going on about it. Proud to present our recent OOH campaign. Big thanks to Shaun Cato-Symonds for the fantastic photography. The Big Picture post campaign research showed that this campaign rocked its socks off. Nice.

Soup of the day

Easy. Delicious. Healthy. Uncomplicated. What else would you want in a soup?

We’re super happy with our new Wattie’s Soup of the Day poster campaign, designed to be simple, striking and positioned near inner city metro markets for busy people craving good honest food.


Good Taste Company

Great insight from our client, The Good Taste Company, on the rise of Assembly Cooking was the inspiration behind our latest OOH campaign for the new GTC meals range.

Would you eat a 'Wattie's Tomato Sauce' ice cream?

That’s the question we asked New Zealanders in our recent Wattie’s Tomato Sauce provocative social and PR campaign.

It proved controversial.

Our Facebook post reached 1.5 Million people without any money behind it and had a comment per second for 24 hours straight.

We made national news headlines and even got coverage in The Sun, Britains biggest newspaper.

It caused conversation and even got TVNZ’s Seven Sharp to try it on the streets of Auckland.

In all, it reached a total audience of over 25 million people with close to zero budget.

So, would you?

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Take a Dip in the Med with our new Mediterranean Dips campaign

If you've been in town recently, you may have seen our new campaign for Mediterranean Dips to support their refreshed, vibrant new look. Our outdoor-led campaign transports you to the deliciously dreamy life at Villa Mediterranean – where life’s biggest worry is running out of dips.

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Cerebos Gregg's and Kraft Heinz consolidate with The Business Marketing Group

Following Kraft Heinz's acquisition of Cerebos Gregg's, we are very proud that the company has consolidated its creative and strategic work under one roof: ours.

We will be handling the communications strategy, creative development and social media for brands like Gregg’s spices, coffee and F. Whitlock & Sons sauces.

Marketing Awards Finalists

We’re thrilled that our client Smales Farm is a finalist of the 2018 TVNZ NZ Marketing Awards for our work on the launch of the B:HIVE, NZ’s largest and smartest co-working building. The building is on target to being fully leased 12 months ahead of schedule. Well done Mark and the team!

Fujitsu GENERAL New Zealand appoints The Business

We have been appointed by Fujitsu General New Zealand as their marketing agency. 

We’re absolutely over-the-moon with this news. They’re a fantastic brand who happen to also be leaders in their market. We are confident that across strategy, digital, social and wider communications we can form a strong partnership. They are also great people to work with, which is important!


Modica Group

We’ve been appointed as the strategic marketing partner of Modica Group, a leader in Intelligent Messaging technology and finalist in the 2017 Deloitte Fast 50.

Most people haven’t heard of Modica Group, but their influence on our everyday lives can’t be ignored. For example, when you’re transferring money from your bank account, they are the people sending you a security code to your mobile to confirm the transaction. When it comes time for your home electricity meter to send a message with your usage data to your power company, Modica take care of that. Sitting at home watching TV and want to vote on a show or make a text donation? Modica takes care of that too.

Modica are one of those rare, understated kiwi brands that’s nailing it both here and overseas. We’re proud to be part of it. 

Cecile's muesli

Everyone loves a homegrown success story, so imagine how excited we were when we were appointed to work on Cecile’s range of muesli’s. Based in the sunny Hawke’s Bay, Cecile’s is one of the rising stars in the rapidly growing premium muesli category. Many put their growth down to their flavour innovations (like Boysenberry and Gold Kiwifruit) as well as their focus on health and sustainability – so we’re feeling pretty good about partnering with them and taking to the next level.