Sucaryl, QMS and The Business partner up with AUT

2016 AUT Adschool students, working with Wilson Foods , The Business and QMS Media, have created a new OOH campaign to relaunch low calorie sweetener, Sucaryl.

The campaign was created as part of the AUT course where students are divided into seven teams to work on a live advertising brief from a client. The process runs much like a new business pitch, starting with a detailed briefing from Wilson Foods Marketing & Business Development Manager, Susan Harvey.

“With summer fast approaching we were looking to develop a campaign that would resonate with customers who were looking to manage their calorie intake post-Christmas. We wanted the campaign to focus on the message of healthy lifestyle, great taste with less calories and raise awareness for the Sucaryl brand”, explains Susan Harvey.

Craig Farndale and Ben Cochrane from The Business, along with Rupert Fenton, Insight & Innovation Director at QMS Media helped the teams develop the strategy & creative.

After working on the brief for three weeks, the teams presented their concepts to the client, agency and media owner. Emily Fly, Spencer Fotu and Rebecca Wyatt were judged to have created the winning campaign.

Their concepts were then presented to supermarket buyers who were pleased to see this type of support for the brand. The campaign went live in January 2017 on digital billboards and bus backs across Auckland and Wellington.

“With the warmer weather upon us and people out and about, it was the perfect time to be out in the market. The winning design looked great and stood out well on the back of buses and billboards. I enjoyed being part of this process & we achieved some great results”, enthuses Susan Harvey.

Since graduating from AUT, Spencer and Rebecca have been snapped up by as the first creative team at the recently formed ContentCorp, while Emily has gone client-side and has been hired as Marketing Executive by CC Group.

“This is yet another example of a live brief from our industry supporters resulting in published student work – something we try to make an integral part of the course,” said Paul White, Creative Director at AUT Adschool.

AUT and QMS Media (formally iSite Media) have been working together since 2013 on live advertising projects that have resulted in campaigns for Youthline, The Pullman 5 Star Hotel (Auckland), Vitafresh and now Sucaryl.

Constellation Brands win Business Innovation Award

At last night’s 2016 New Zealand Food Awards, Constellation Brands were recognised for efforts on their VNO Lighter range, by being presented with the coveted Business Innovation Award.

You can see our work with VNO SKinny here

NZ Food Awards Judges commentary commended Constellation Brands for their:

  • Initiative is to diversify NZ wine styles, and it’s collaboration with New Zealand Wine Growers and MPI to make and market lighter, but flavourful wine styles
  • Work with winemakers, retailers and consumers to refine product concept
  • Temperature-sensitive label to show optimum consumption temperature
  • And said that the project has led to growth and innovation, and has potential for expansion abroad


Finalists in the 2016 Marketing Awards

The Business are delighted to have 2 marketing initiatives make it through to the finals of the TVNZ Marketing awards, held on 1st September 2016. Vitafresh (Hansells Food Group) and VNO Wines (Constellation Brands) are multiple finalists in both the consumer goods categories and judges choice awards.

Davis Foods becomes a client

The Business are excited to be working with one of New Zealand's largest food ingredient businesses on brand and marketing strategy, packaging and communications development.

Diamond Foods appoint The Business

Iconic Kiwi FMCG brand Diamond Food has appointed The Business to develop its brand positioning and marketing communications.

Red Wolf security appoint The Business

Leading Wellington based security and monitoring company Red Wolf have appointed The Business to look after its marketing strategy and communications portfolio of work.

Smales Farm appoint The Business

Smales Farm has appointed The Business to look after the positioning, branding and marketing communications for its development projects including the B:Hive, which is a modern office development targeting forward thinking New Zealand businesses.

Heinz Wattie's appoint The Business

Heinz Wattie's has appointed The Business as its through the line agency.

The pitch occurred throughout the months of November and December 2015, with the appointment effective immediately.

Tina Wong, communications manager for Heinz Wattie's: "We reviewed our agency needs last year and were looking for a strategic agency partner that could work through the line. We have a multitude of brands and the need for cross category learnings and being able to deliver integrated thinking on campaigns is crucial.

"The process very rigorous and we are confident we now have the agency partners in place to really accelerate our growth in New Zealand for all our brands. It is a particularly exciting time with the global merger of Heinz and Kraft."

The Business will work with BrandWorld (TV) and OMD (Media), looking after their entire portfolio of brands.

Ben Cochrane, Managing Director of The Business: "We are really excited to be working with the marketing team at Heinz Wattie's. There is a lot of opportunity to do some great work together and it is a privilege to represent so many iconic brands."

Bad Lip Reading Video

Today we launched a bad lip reading video on social media around the Rugby World Cup.

The video is designed to have a bit of fun to introduce a serious topic and create a call to action that affects change via an online petition. Video is everywhere these days and accessible on many devices – or is it? For many Kiwis, who are Deaf and Hard of Hearing, video captioning is needed (words on the screen). Without it, watching TV becomes a lip reading challenge – which might seem funny for a minute, but not for a lifetime

See the video here: